Attorney General’s New Cruelty Hotline Number
Premieres on I-40 Billboard in East Mountains

Report Cruelty to 1-877-5-HUMANE

ALBUQUERQUE—The New Mexico attorney general has a new statewide hotline for reporting extreme cruelty to animals, which has resulted in approximately 20 calls about issues in four counties since the soft introduction on an Interstate 40 billboard near Edgewood, installed on May 6.


APNM's new, hard-hitting billboard calls attention to the serious problem of animal cruelty. Look for it as you drive east on I-40 near Edgewood.

Donate now to help APNM place more billboards like this around New Mexico.

At least one animal has already been saved since the 14’ x 48’ billboard’s installation. Four callers to the new hotline number reported the same horse in poor condition, resulting in lifesaving help from the NM Livestock Board.

The board, which faces west near County Road A105, in Torrance County, is illustrated with the photo of a filly who was saved months ago in the East Mountains area. The cruelty hotline accepts information involving all animals, and animal fighting.

Over the course of the next year, the two-year-old number for the cruelty hotline will transition from the number that hundreds of New Mexico residents, and many tourists, have used in the past two years, to a new toll-free number that may simplify use:


Both hotline numbers will reach the same Animal Protection of New Mexico (APNM) staff who take the cruelty calls and who notify the appropriate authorities about animals in trouble, or people treating animals cruelly, across the state.

APNM offers rewards in many animal cruelty cases in New Mexico, which are considered on an individual basis at various reward amounts—up to $10,000 for information when it leads to the arrest and conviction of a perpetrator.

Having the use of billboards is an unusual and valuable opportunity for many nonprofit organizations, including Animal Protection of New Mexico. Fortunately for the animals, many parties have contributed services, fees and space to make messaging against animal cruelty possible in this case.

Clear Channel Outdoor donated this billboard, the second the company has made available to APNM, with the possibility of more. Albuquerque’s Esparza Advertising donated professional creative services for use on the I-40 board and another Clear Channel board installed in Belen, in Valencia County, in the fall of 2008. Private donations have made it possible for APNM to cover the basic expenses involved in billboard use.

How are the billboards most successful so far? They provide the phone number that people need for reporting extreme cruelty to animals. They remind people that it’s not acceptable to be cruel to animals—the state attorney general says so.

As for the offer of a reward, almost everyone says, “You keep that money and go after more people who are cruel to animals.”

From the outpouring of support for animals from those who make APNM’s media purchases possible, to those who call in cruelty information, it is evident that New Mexico is serious about creating a humane state for animals.

Also see:

APNM Assists in Cibola Co. Hoarding Raid - Hoarding victim is face of suffering on new APNM anti-cruelty billboard (July 13)

APNM Active in Raids Statewide - Help APNM Help Animals (June 26)




New Mexico Great Dane Named
HSUS’ Valor Dog of the Year

Five-Year-Old “Baby” Recognized

After an exhausting stretch of cancer treatment last December, 82-year-old Elwood Cardon wanted to get away. He knew his family worried about him, so one night he decided to quietly slip out of his daughter’s house with his dog, Baby. On the way to his home in the Jemez Mountains, Elwood became disoriented and took the wrong turn. As he turned the car around, his tires slipped off the road, and the SUV plummeted 20 feet downhill where it wedged upside down between two trees. Pinned inside, Elwood honked the horn and screamed for help. No one came. The passenger side window had shattered, and as it grew colder the 5-year old Great Dane snuggled with Elwood, keeping him warm and alert. Several times she crawled out of the SUV to seek help, but each time she returned alone. Ten hours later, Baby finally got the attention of one of the remote area’s few residents. The woman followed the dog, and when she saw the wreckage she quickly called for help. Fortunately, firefighters were able to pull Elwood to safety. He was treated for a cracked spine.

Elwood Cardon passed away in February. Baby lives with the Cardon family of Albuquerque.

Information courtesy of The Humane Society of the United States.


APNM Offers $2,500 Reward
In Valencia County Cruelty Case

  Domestic violence in the home is often linked with animal abuse, as was the case with Frankie. Frankie is recovering well under the care of Almost Home NM in Peralta.

ALBUQUERQUE — Animal Protection of New Mexico will offer up to $2,500 for information in the extreme cruelty case of a dog found wandering the Meadow Lake area of Valencia County on May 22, with a wound that completely encircled his face at the muzzle.

Marks around the muzzle indicated it had been tightly wrapped with something like baling wire. Whatever had caused the damage had already been removed, leaving deeply gouged flesh at the sides of the dog’s face, and some dangling, shredded skin. Judging by the dog’s level of dehydration, the veterinarian who performed the surgery to repair the damage to the dog’s muzzle estimated that he had been on his own for about a week.

Named Frankie by rescuers, the male miniature pinscher mix is estimated to be one year old. Frankie is recuperating at Almost Home NM, a Valencia County nonprofit rescue organization.

Information leading to the arrest and conviction of the person or persons responsible for this cruelty may receive a reward of up to $2,500. Report information on this case to the Attorney General’s Animal Cruelty Task Force hotline: 1-877-5-HUMANE. Information is confidential, and callers may remain anonymous.


David Barsamian to Speak
at KUNM’s Social Justice Fair

You are invited to participate in KUNM's first Social Justice Fair and hear David Barsamian, the author, speaker, and award-winning founder and director of Alternative Radio the independent weekly series based in Boulder, Colorado, at the UNM Continuing Education Center in Albuquerque, Monday, June 8 at 6:30 p.m.

Comment from one attendee at a David Barsamian talk:

"I have to admit that at the time I was unaware of your radio program, had never read any of the publications you brought with you, and had never even heard of Chomsky. After walking away from your lecture that day, I decided to put some things you said to heart. I sought out alternative sources of information; I subscribed to a couple of the magazines you suggested; I tuned in to Alternative Radio; I read some Chomsky, Cockburn, Lindorff, and more. It's funny, but in that one powerful hour that you spoke, you started a chain reaction that eventually transformed my whole approach to politics, economics — heck, life in general. Sounds extreme, I know, but its true." -- B.C., Berkeley, Calif.

Admission is only $5 per person, but IF you are a current KUNM member, you may advance-reserve two tickets for the price of one. To do so, call Cris at 277-3968 or Carol at 277-0768. KUNM will also be giving out numerous door prizes to attendees: CDs, tee shirts, and much more!


Related links:



New Mexico Cares About Cougars
Download a print-ready pdf brochure
Also see: Precautions for
Coexisting with Cougars


APNM's mission is to advocate the rights of animals by effecting systemic change, resulting in the humane treatment of all animals. Click to see our 2009 Initiatives and how we are making a difference for animals in New Mexico and beyond.

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